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Der Business-Alltag

In: B2B-Beziehungsmanagement

Author

Listed:
  • Enrico Maggi

Abstract

ZusammenfassungIn diesem Kapitel wird der Alltag selbstständiger Unternehmer:innen anhand dreier Fallbeispiele analysiert, um daraus zentrale Erkenntnisse zu Netzwerkdynamiken, Integration und Beziehungsmanagement abzuleiten. Es wird beschrieben, wie eine gelebte Willkommenskultur, Mentoring und strukturierte Powerteams erfolgreiche Empfehlungsstrukturen fördern, während Oberflächlichkeit und fehlende Einbindung Netzwerkeffekte neutralisieren und Kooperationen sogar schädigen. Anhand konkreter Erfahrungen werden Erfolgsfaktoren für nachhaltige Kooperationen (Haltung, Geben-/Nehmer-Balance, „Extrameile“) aufgezeigt sowie typische Risiken der Neukundengewinnung und Erschöpfungsfallen benannt. Das Kapitel liefert somit praxisnahe Handlungsempfehlungen zur systematischen Pflege von Partnerschaften und bildet die Grundlage für die folgenden theoretisch-methodischen Vertiefungen im Buch.

Suggested Citation

  • Enrico Maggi, 2026. "Der Business-Alltag," Springer Books, in: B2B-Beziehungsmanagement, chapter 1, pages 1-16, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-73040-9_1
    DOI: 10.1007/978-3-662-73040-9_1
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