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Planung (Seeding)

In: Von Konzernkindern zu Marktmeistern

Author

Listed:
  • Eva Friese

    (Storypark GmbH)

  • Markus Mayr

    (Storypark GmbH)

Abstract

Zusammenfassung In der Planungsphase beginnt die Kommunikation, die oft den späteren Erfolg entscheidet. In diesem Kapitel lernen künftige Gründer*innen, wie sie frühzeitig für ihre Idee werben können, um persönliche Fürsprecher zu gewinnen; das mittlere Management wird dabei als größter Hebel identifiziert. Gutes Storytelling ist intern wie extern essenziell, um eine eigene Identität aufzubauen, die die innovative Kraft des Start-ups mit der Stabilität des Mutterkonzerns verbindet.

Suggested Citation

  • Eva Friese & Markus Mayr, 2026. "Planung (Seeding)," Springer Books, in: Von Konzernkindern zu Marktmeistern, chapter 2, pages 13-43, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-72561-0_2
    DOI: 10.1007/978-3-662-72561-0_2
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