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Steps of Data Storytelling

In: Convince with Data, Inspire with Stories

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  • Friederike Oehlerking

    (Lückenkrach)

Abstract

The prerequisite for data storytelling is that a data analysis has already taken place and the insights from it are already available. Since the data story aims to influence the audience’s decision, the first step is also dedicated to analyzing the listeners and decision-makers. This is followed by considering what the core message, the “aha” moment of the data story, should be. The author explains how a storyboard is created through brainstorming, and how arguments are condensed and shortened based on this. In the next step, these arguments are arranged in a specific order, which will then form the suspense arc of the data story and thus the foundation of the storyline.

Suggested Citation

  • Friederike Oehlerking, 2025. "Steps of Data Storytelling," Springer Books, in: Convince with Data, Inspire with Stories, chapter 0, pages 47-58, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-71790-5_4
    DOI: 10.1007/978-3-662-71790-5_4
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