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Employer Branding im Rettungsdienst

In: Employer Branding und Personalmarketing im Rettungsdienst

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  • Daniel Heine

Abstract

Zusammenfassung Dieses Kapitel zeigt die zentrale Rolle des Employer Branding im Rettungsdienst und wie eine starke Arbeitgebermarke entwickelt und kommuniziert wird. Eine authentische Positionierung ist essenziell, um Bewerbende anzuziehen und Mitarbeitende langfristig zu binden. Der Fokus liegt auf Arbeitgeberattraktivität, Image und Wahrnehmung im Vergleich zu anderen Rettungsdiensten. Durch eine Ist-Analyse und klare Zielgruppendefinition wird die Employer Branding-Strategie konkretisiert. Die Erstellung einer Employee Value Proposition steht im Mittelpunkt, um Alleinstellungsmerkmale glaubwürdig zu vermitteln. Ergänzend wird gezeigt, wie diese Botschaften intern und extern wirkungsvoll kommuniziert werden.

Suggested Citation

  • Daniel Heine, 2025. "Employer Branding im Rettungsdienst," Springer Books, in: Employer Branding und Personalmarketing im Rettungsdienst, chapter 3, pages 11-62, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-71317-4_3
    DOI: 10.1007/978-3-662-71317-4_3
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