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Produktexzellenz

In: Agile Mastery in der Praxis

Author

Listed:
  • Dominik Maximini

    (ValueRise Consulting GmbH)

  • Juliane Pilster

Abstract

Zusammenfassung Produkte können technisch und hinsichtlich ihres Designs noch so perfekt sein. Wenn Kunden in einem Produkt keinen Nutzen sehen, weil es ihnen bei keiner ihrer Aufgaben hilft, dann wird dieses Produkt am Markt trotzdem chancenlos sein. Entsprechend wichtig ist es für eine Organisation, Produktexzellenz zu erreichen, beispielsweise durch die genaue Definition des zu lösenden Problems und die saubere Priorisierung der daraus resultierenden Anforderungen. Der Einsatz von Kreativitätstechniken ist dabei genauso wichtig für die Identifikation der zu implementierenden Features wie Storytelling für die Kommunikation der Erkenntnisse. Den größten Hebel hast Du allerdings beim Thema „Value-Messung“, denn die meisten Unternehmen sind an dieser Stelle nicht erfolgreich, und Wettbewerbsvorteile können noch relativ leicht erarbeitet werden.

Suggested Citation

  • Dominik Maximini & Juliane Pilster, 2023. "Produktexzellenz," Springer Books, in: Agile Mastery in der Praxis, chapter 0, pages 297-325, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-67265-5_16
    DOI: 10.1007/978-3-662-67265-5_16
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