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Strategische Orientierung/Problemidentifizierung

In: Ambidextres Innovationsmanagement in KMU

Author

Listed:
  • Claus Lang-Koetz

    (Hochschule Pforzheim)

  • Annika Reischl

    (Hochschule Pforzheim)

  • Stephan Fischer

    (Hochschule Pforzheim)

  • Sabrina Weber

    (Hochschule Pforzheim)

  • Anina Kusch

    (Hochschule Pforzheim)

Abstract

Zusammenfassung Der Innovationsprozess im Unternehmen beginnt mit einer strategischen Orientierung und der Problemidentifizierung. In der strategischen Orientierung werden langfristige Ziele in Bezug auf Innovation gesetzt. In der Problemidentifizierung wird ermittelt, welche Probleme aus Kundensicht das Unternehmen grundsätzlich adressieren soll.

Suggested Citation

  • Claus Lang-Koetz & Annika Reischl & Stephan Fischer & Sabrina Weber & Anina Kusch, 2023. "Strategische Orientierung/Problemidentifizierung," Springer Books, in: Ambidextres Innovationsmanagement in KMU, chapter 2, pages 17-38, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-66458-2_2
    DOI: 10.1007/978-3-662-66458-2_2
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