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Unternehmensgründung und Unternehmensführung

In: Games Industry Management

Author

Listed:
  • Lutz Anderie

Abstract

Zusammenfassung Unternehmensgründungen in derGründung Games-BrancheUnternehmensgründung werden in der Regel durch eine Geschäftsidee initiiert. In der Games-Branche ist es oftmals der begeisterte Gamer, der sein Hobby zum Beruf machen möchte: „Ich habe mit meinen Freunden selbst ein Game programmiert“, „Worauf die Community wartet, ist dieses oder jenes Feature“, „Das gibt es im E-Sport noch nicht“ – in der einen oder anderen Variante sind die Motive und die Motivationen vergleichbar. Natürlich ist es für viele junge Menschen reizvoller, ein Videogame zu programmieren und zu vermarkten, statt als IT-Programmierer an der neuesten SAP-Applikation zu arbeiten.

Suggested Citation

  • Lutz Anderie, 2023. "Unternehmensgründung und Unternehmensführung," Springer Books, in: Games Industry Management, edition 2, chapter 0, pages 29-108, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-65728-7_4
    DOI: 10.1007/978-3-662-65728-7_4
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