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Erfolg, Misserfolg und Comeback

In: Games Industry Management

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  • Lutz Anderie

Abstract

Zusammenfassung Erfolg, Misserfolg und Comeback in der Games-Branche liegen ‚dicht beieinander‘. In der ‚hit-driven‘ Entertainmentindustrie ist es gang und gäbe, ‚heute top und morgen Flop‘ zu sein. Die Games-Branche ist in dem schnelllebigsten Markt der Entertainmentindustrie verankert. Der Geschmack der Zielgruppe wandelt sich beständig und die Kombination aus technologischem Fortschritt und Anspruch an ein Game kann sowohl den Unternehmensgründer als auch gestandenen Unternehmer ‚fordern‘ und ‚überfordern‘.

Suggested Citation

  • Lutz Anderie, 2023. "Erfolg, Misserfolg und Comeback," Springer Books, in: Games Industry Management, edition 2, chapter 0, pages 619-628, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-65728-7_19
    DOI: 10.1007/978-3-662-65728-7_19
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