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Innovationsstrategie für KMU

In: Innovationsstrategie

Author

Listed:
  • Daniel Huber
  • Heiner Kaufmann
  • Martin Steinmann

    (Firmament AG)

Abstract

Zusammenfassung In Kap. 11 schauen wir uns nun noch die spezifische Situation an, mit welcher kleine und mittlere UnternehmenUnternehmen (KMUs) betreffend Innovation konfrontiert sind. Wir stellen zwar fest, dass die Grundregeln der Innovation auch für KMUs gelten, dass KMUKMU verglichen mit Großunternehmen jedoch eine spezifische Situation vorfinden, sowohl betreffend ihrem InnovationsbedarfInnovationsbedarf als auch betreffend der Art und Weise, wie Innovation organisiert werden kann. Wir erkennen zudem, dass nicht alle KMU gleich sind und dass sich insbesondere die Situation von Start-upsStart-ups drastisch von derjenigen von KMUs unterscheidet.

Suggested Citation

  • Daniel Huber & Heiner Kaufmann & Martin Steinmann, 2023. "Innovationsstrategie für KMU," Springer Books, in: Innovationsstrategie, chapter 11, pages 179-200, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-65060-8_11
    DOI: 10.1007/978-3-662-65060-8_11
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