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Die Innovationsstrategie

In: Innovationsstrategie

Author

Listed:
  • Daniel Huber
  • Heiner Kaufmann
  • Martin Steinmann

    (Firmament AG)

Abstract

Zusammenfassung In Kap. 10 wollen wir nun die Regeln und Handlungsanweisungen herleiten, welche wir in Kap. 4 zu den entscheidenden Feldern des Innovation-Frameworks bereits formuliert haben. Dies betrifft den InnovationsbedarfInnovationsbedarf (Feld 4 BedarfBedarf) die LeitfragenLeitfragen und SuchfelderSuchfeld“ (Feld 5 FokusFokus) und, ganz wichtig, die Organisation unserer Innovationsaktivitäten (Feld 6 SystemSystem). Was den Innovationsbedarf angeht, so erkennen wir den Strategic GapStrategic Gap als die große LückeLücke in der Strategieerarbeitung, welche bisher nicht erkannt wurde und welche die Zukunftsfähigkeit des Unternehmens zunehmend bestimmt. Diese Erkenntnis erhöht unseren Innovationsbedarf markant und hat massive Auswirkungen auf die Art und Weise wie die Innovationsaktivitäten organisiert werden müssen.

Suggested Citation

  • Daniel Huber & Heiner Kaufmann & Martin Steinmann, 2023. "Die Innovationsstrategie," Springer Books, in: Innovationsstrategie, chapter 10, pages 161-178, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-65060-8_10
    DOI: 10.1007/978-3-662-65060-8_10
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