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Geschäftsmodellmuster im Bereich Mixed Reality für KMU

In: Digitale Geschäftsmodell-Innovation mit Augmented Reality und Virtual Reality

Author

Listed:
  • André Grothus

    (Fachhochschule Münster)

  • Theo Thesing

    (Fachhochschule Münster)

  • Carsten Feldmann

    (Fachhochschule Münster)

Abstract

Zusammenfassung Die Kategorisierung deutscher Unternehmen nach der Unternehmensgröße verdeutlicht das Potenzial und die Relevanz des Mittelstands in Deutschland. Mit einem Anteil von 99 % an der Anzahl aller Unternehmen, bilden kleine und mittlere Unternehmen (KMU) das Rückgrat der deutschen Wirtschaft [180]. Im vorherigen Kapitel wurde eine Fülle von Geschäftsmodellen für verschiedene Stufen der Wertschöpfungskette nach Porter vorgestellt. Dabei wurden Einsatzmöglichkeiten von XR entlang der Wertschöpfungskette, unabhängig von der Größe des Unternehmens, betrachtet.

Suggested Citation

  • André Grothus & Theo Thesing & Carsten Feldmann, 2021. "Geschäftsmodellmuster im Bereich Mixed Reality für KMU," Springer Books, in: Digitale Geschäftsmodell-Innovation mit Augmented Reality und Virtual Reality, chapter 0, pages 107-114, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-63746-3_6
    DOI: 10.1007/978-3-662-63746-3_6
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