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Ticketpreise im Sport – Können Conjointanalysen helfen Fanproteste zu vermeiden?

In: Conjointanalyse

Author

Listed:
  • Herbert Woratschek

    (Universität Bayreuth)

Abstract

Zusammenfassung Am Beispiel der Gestaltung von Ticketpreisen im Sport wird in diesem Kapitel gezeigt, dass eine Conjointanalyse sowohl in der Forschung als auch in der Praxis wertvolle Erkenntnisse liefern kann. Zum Einsatz kommt eine Befragung von Besuchern einer Sportveranstaltung, mit der man vor allem klären wollte, welche Segmente sich hinsichtlich der Ticketpräferenzen bilden lassen und wie sich diese Segmente hinsichtlich ihrer Präferenzen und Preisbereitschaften unterscheiden. Abgeleitet werden Handlungsempfehlungen für den Veranstalter, die zu einer verbesserten Ticketpreis-Kalkulation führen und Fanproteste vermeiden helfen können.

Suggested Citation

  • Herbert Woratschek, 2021. "Ticketpreise im Sport – Können Conjointanalysen helfen Fanproteste zu vermeiden?," Springer Books, in: Daniel Baier & Michael Brusch (ed.), Conjointanalyse, edition 2, chapter 0, pages 347-359, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-63364-9_15
    DOI: 10.1007/978-3-662-63364-9_15
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