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Omni-Channel und Modularisierung bei Coop

In: Handel 4.0

Author

Listed:
  • August Harder

    (Coop Schweiz)

Abstract

Zusammenfassung Wer in der Schweiz „Coop“ hört, denkt sofort an den Supermarkt um die Ecke. Doch Coop ist weit mehr als das: Neben den über 800 Supermärkten führt Coop im Schweizer Detailhandel (Einzelhandel) zahlreiche Fachformate, die oftmals nicht das Coop-Logo tragen. Beispielsweise gehören Interdiscount, die Nummer eins im Schweizer Markt für Unterhaltungselektronik, The Body Shop Switzerland und Christ, die größte Uhren- und Schmuckkette der Schweiz, zur Coop-Gruppe. Tab. 1 gibt einen Überblick über die Fachformate der Coop-Gruppe.

Suggested Citation

  • August Harder, 2017. "Omni-Channel und Modularisierung bei Coop," Springer Books, in: Rainer Gläß & Bernd Leukert (ed.), Handel 4.0, pages 235-251, Springer.
  • Handle: RePEc:spr:sprchp:978-3-662-53332-1_12
    DOI: 10.1007/978-3-662-53332-1_12
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