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Veränderung der Geschäftsmodelle im Handel durch die Digitalisierung

In: Handel 4.0

Author

Listed:
  • Eva Stüber

    (IFH Institut für Handelsforschung GmbH)

  • Kai Hudetz

    (IFH Institut für Handelsforschung GmbH)

  • Gero Becker

    (IFH Institut für Handelsforschung GmbH)

Abstract

Zusammenfassung Der Einzelhandel durchlebt im Zuge der Digitalisierung eine fundamentale Transformation, die selbst die mit dem Aufkommen der Selbstbedienung einhergegangenen Veränderungen der Handelslandschaft (Müller-Hagedorn/Preißner 1999, S. 150) in den Schatten stellt. Das Konsumentenverhalten verändert sich in einer enormen Geschwindigkeit. Der Umsatz im Online-Handel konnte 2014 die 40-Milliarden-Euro-Grenze durchbrechen. Damit wird im Einzelhandel heute bereits jeder zehnte Euro online ausgegeben (IFH Köln 2014a, S. 5f.). Bis 2020 wird der online generierte Einzelhandelsumsatz – je nach Szenario – sogar bei rund 15 bis 25 Prozent liegen (vgl. Abb. 1).

Suggested Citation

  • Eva Stüber & Kai Hudetz & Gero Becker, 2017. "Veränderung der Geschäftsmodelle im Handel durch die Digitalisierung," Springer Books, in: Rainer Gläß & Bernd Leukert (ed.), Handel 4.0, pages 213-233, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-53332-1_11
    DOI: 10.1007/978-3-662-53332-1_11
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