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Developing and Assessing Strategic Projects at the Corporate Level

In: The Strategy Planning Process

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Richard Kühn

    (University of Bern)

Abstract

Strategic project plans are one of five categories of strategic documents (see Chap. 5 ). According to the authors, strategic intentions can be effectively and efficiently implemented only with the help of strategic projects. They constitute an essential link between strategic ideas and the concrete actions necessary to realize them. “Too often, elegantly conceived strategies fail to help a company because managers do not define the projects … that are required to implement high-level statements of strategy” (Christensen, 1997, p. 154).

Suggested Citation

  • Rudolf Grünig & Richard Kühn, 2015. "Developing and Assessing Strategic Projects at the Corporate Level," Springer Books, in: The Strategy Planning Process, edition 127, chapter 15, pages 163-170, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-45649-1_15
    DOI: 10.1007/978-3-662-45649-1_15
    as

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