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Research on Customer Experience Model of B2C E-commerce Enterprises Based on TAM Model

In: Liss 2014

Author

Listed:
  • Yilei Pei

    (Management College, Beijing Union University)

  • Wanxin Xue

    (Management College, Beijing Union University)

  • Dandan Li

    (Management College, Beijing Union University)

  • Jinping Chang

    (Management College, Beijing Union University)

  • Yong Su

    (5997 Unit of PLA)

Abstract

The rapid development of B2C e-commerce enterprises makes customer experience become more and more important. The paper elaborates the factors affecting customer experience from website usefulness, website ease of use, transaction costs, customer participation and interactivity, Internet word of mouth five aspects combined with previous research literatures; establishes customer experience model of B2C e-commerce enterprises based on the TAM model and points out the directions for future research.

Suggested Citation

  • Yilei Pei & Wanxin Xue & Dandan Li & Jinping Chang & Yong Su, 2015. "Research on Customer Experience Model of B2C E-commerce Enterprises Based on TAM Model," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 535-542, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_77
    DOI: 10.1007/978-3-662-43871-8_77
    as

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