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ID3 Algorithms for Strategy of Air Cargo Customer Segmentation

In: Liss 2014

Author

Listed:
  • Li Cheng

    (Shanghai University of Engineering Science
    Donghua University)

Abstract

In order to improve service efficiency, this paper brings forward analytical CRM study based on ID3 Algorithms in China’s air cargo industry. The aim of this paper is to provide an analytical CRM solution with strong decision support function by integrating CRM with technologies of data warehouse, OLAP and data mining. The using of data mining could not always stand on the level of algorithms and models. Data mining should connect with the air cargo business conditions so as to dig out useful rules. This paper classifies the air cargo customers by the methods of ID3 Algorithms, so as to forecast customer’s leaving and making decision.

Suggested Citation

  • Li Cheng, 2015. "ID3 Algorithms for Strategy of Air Cargo Customer Segmentation," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 511-516, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_74
    DOI: 10.1007/978-3-662-43871-8_74
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    Keywords

    ID3; Air Cargo; Segmentation;
    All these keywords.

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