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Study on Customer Relation Management Based on Data Mining SLIQ Algorithm

In: Liss 2014

Author

Listed:
  • Yingwei Zhang

    (Beijing Jiaotong University)

  • Zhenji Zhang

    (Beijing Jiaotong University)

  • Ruize Gao

    (Beijing Jiaotong University)

Abstract

This paper started from the Customer Relation Management and Data Mining classification analysis theory, discussed the connotation and system architecture of CRM, DM classification analysis and data processing. The article focused on the SLIQ decision tree classification algorithm and applied it to CRM customer classification study. Customer classification is an important part of CRM and one to one marketing based on customer classification is the essential means for enterprise to improve customer satisfaction and increase profitability.

Suggested Citation

  • Yingwei Zhang & Zhenji Zhang & Ruize Gao, 2015. "Study on Customer Relation Management Based on Data Mining SLIQ Algorithm," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 475-481, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_69
    DOI: 10.1007/978-3-662-43871-8_69
    as

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