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Logistics Design for Multi-Brand Vehicle Manufacturing

In: Liss 2014

Author

Listed:
  • Joachim Kuhn

    (Anglia Ruskin University
    Daimler AG)

Abstract

With a stronger competition on a worldwide scale all automotive original equipment manufacturers (= OEM) are searching for beneficial measures to stay at the helm of the industry sector. However, some measures can only be achieved when even very competitive OEMs are cooperating together to implement new automotive industry standards. Based on empirical analysis this paper aims to identify potential logistics areas to be shared among OEMs for gaining a win-win situation. Focusing on material handling the logistics service provider (= LSP) bears the challenge to harmonize the various logistical OEM standards (e.g. for boxes/crates) to realize synergies between these ones. Only by achieving this cost saving the LSP is in a position to be still profitable but also stay below the cost level as expected and priced by the OEM. Further research aspects include the legal framework to ensure the required win-win situation.

Suggested Citation

  • Joachim Kuhn, 2015. "Logistics Design for Multi-Brand Vehicle Manufacturing," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 35-39, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_6
    DOI: 10.1007/978-3-662-43871-8_6
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