IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-662-43871-8_42.html
   My bibliography  Save this book chapter

Revenue Sharing Contract Design with Marketing Strategy Types of Suppliers

In: Liss 2014

Author

Listed:
  • Hua He

    (Southwest Jiaotong University
    Tian Fu College of Southwestern University of Finance and Economics)

  • Xin Fang

    (Southwest Jiaotong University)

  • Yinfeng Du

    (Tian Fu College of Southwestern University of Finance and Economics)

Abstract

In this article, research revenue sharing contract design when a supplier is leader and a retailer is follower in a two echelon supply chain. We differ from previous research all assume the supplier and retailer both profit oriented by distinguishing the marketing strategies of supplier. The marketing strategies include two types: profit oriented and sales oriented. The analysis results show the revenue sharing contract can achieve supply chain coordination and Pareto optimality in the supply chain with profit oriented suppliers; In the supply chain with sales oriented supplier, revenue sharing contract can obtain supply chain collaboration solutions and the Pareto improvement for the supplier and the retailer when the retailer’s order quantity is in a certain range. But only get the supply chain collaboration solution when the retailer’s order quantity is beyond the range.

Suggested Citation

  • Hua He & Xin Fang & Yinfeng Du, 2015. "Revenue Sharing Contract Design with Marketing Strategy Types of Suppliers," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 275-280, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_42
    DOI: 10.1007/978-3-662-43871-8_42
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-662-43871-8_42. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.