IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-662-43871-8_33.html
   My bibliography  Save this book chapter

How to Consume Oatmeal in China: A Demand Chain Design

In: Liss 2014

Author

Listed:
  • Lijing Song

    (Jilin University)

  • Haitao Wen

    (Jilin University)

Abstract

Rising awareness of the benefits of healthy diet and increasing rapid pace of life will remain a key growth driver for oatmeal in China. This research illustrates an investigation of oatmeal consumed in China and the framework of design demand chain bringing the “voice of customers” into the management of demand chain using Quality Function Development (QFD) method. Every step of framework of design demand chain is presented, and we build up an oatmeal demand chain based on consumption data in China which is collected by questionnaires. The result is that prioritizing product management and brand management is the best way to satisfy oatmeal consumer in China. Overall, this research contributes to a better concept of DCM and suggests tools that could realize it efficiently.

Suggested Citation

  • Lijing Song & Haitao Wen, 2015. "How to Consume Oatmeal in China: A Demand Chain Design," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 213-218, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_33
    DOI: 10.1007/978-3-662-43871-8_33
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    Demand chain; Design; Oatmeal;
    All these keywords.

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-662-43871-8_33. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.