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Evaluation Methods of Innovation Capability of Digital Publishing Enterprise

In: Liss 2014

Author

Listed:
  • Haiyan Fu

    (Beijing Institute of Graphic Communication)

  • Yan Dong

    (Beijing Normal University)

Abstract

On the basis of combing the concept and connotation of enterprise innovation capability, combining the digital publishing conception with the production process, the thesis put forward a connotation of innovation capability on digital publishing enterprises, which are shown in each node of the whole process, specifically including innovation capabilities in digital publishing technology, products, channels, service and terminals as well as innovation capabilities of marketing and organization management. The evaluation system of innovation capability of digital publishing enterprises is constructed, which contained four aspects: product innovation capability, technology innovation and learning capability, marketing capability and organization management capability.

Suggested Citation

  • Haiyan Fu & Yan Dong, 2015. "Evaluation Methods of Innovation Capability of Digital Publishing Enterprise," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 1777-1782, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_256
    DOI: 10.1007/978-3-662-43871-8_256
    as

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