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Performance Analysis for Dual-channel Supply Chain Under Different Channel Structure

In: Liss 2014

Author

Listed:
  • Mingfang Li

    (Hebei University of Science and Technology)

  • Jia Jiang

    (Hebei University of Science and Technology)

  • Jingmei Xue

    (Hebei University of Science and Technology)

Abstract

The influence of channel structure on the price decision and performance of dual-channel supply chain has been investigated. Two Stackelberg models and one Bertrand model have been developed to determine the price strategy for the dual-channel supply chain with one manufacturer and one retailer. The results demonstrate that the leadership position in Stackelberg structure has little effect on the system performance and decision. It just influences the profit allocation between the member enterprises. While compared with Stackelberg structure, the price decision and whole profit is better off in Bertrand structure. However, the Bertrand structure is unstable. Both manufacturer and retailer’s profit under Bertrand structure has been deteriorated comparing with Stackelberg structure of its leadership.

Suggested Citation

  • Mingfang Li & Jia Jiang & Jingmei Xue, 2015. "Performance Analysis for Dual-channel Supply Chain Under Different Channel Structure," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 1711-1716, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_246
    DOI: 10.1007/978-3-662-43871-8_246
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