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Under the Carbon Emissions and Cap-and-Trade Enterprises’ Pricing Strategy Research when Put into Technology

In: Liss 2014

Author

Listed:
  • Changsong Ma

    (University of Electronic Science and Technology of China)

  • Yinfeng Du

    (Tian Fu College of Southwestern University of Finance and Economics)

  • Zhenrui Wu

    (Tian Fu College of Southwestern University of Finance and Economics)

  • Linlin Huang

    (Tian Fu College of Southwestern University of Finance and Economics)

  • Ying Luo

    (Tian Fu College of Southwestern University of Finance and Economics)

Abstract

By introducing Newsvendor Model and green technology parameters involved in demand function, this paper analyze sent erprises’ pricing strategy when there is no green technology and in two different green technologies under policies of the Mandatory carbon emissions and cap-trade. Through analyzing, conclusions are as follows. Firstly, demand function changes when green technology is inputted. Secondly, products with different green technologies are priced differently. Thirdly, the green technology parameters are positively correlated with price. This paper gives guidance for enterprises’pricing strategy under policies of the Mandatory carbon emissions and cap-trade based on green technology input, hoping them could obtain economic and social benefits at the same time.

Suggested Citation

  • Changsong Ma & Yinfeng Du & Zhenrui Wu & Linlin Huang & Ying Luo, 2015. "Under the Carbon Emissions and Cap-and-Trade Enterprises’ Pricing Strategy Research when Put into Technology," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 147-153, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_23
    DOI: 10.1007/978-3-662-43871-8_23
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