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Exploring the Relationship on Service Quality and Satisfaction of Extracurricular Activity Section of Universities in Taiwan

In: Liss 2014

Author

Listed:
  • Tung-Miao Chang

    (Tainan University of Technology
    National Kaohsiung Normal University)

  • Zhengyi Shon

    (Tainan University of Technology)

Abstract

The purpose of the study was to understand the correlation on service quality and satisfaction of Extracurricular Activity Section toward club students of Southern universities in Taiwan. The method of questionnaire survey was adopted for this study. Total of 848 valid questionnaires were analyzed. The empirical results from the five aspects of service quality including tangibles, reliability, responsiveness, assurance and empathy are able to significantly predict overall satisfaction. Finally, based on the findings, this study provided some recommendations for the extra-curriculum activity sector of universities and future researchers for future research reference.

Suggested Citation

  • Tung-Miao Chang & Zhengyi Shon, 2015. "Exploring the Relationship on Service Quality and Satisfaction of Extracurricular Activity Section of Universities in Taiwan," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 1579-1584, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_227
    DOI: 10.1007/978-3-662-43871-8_227
    as

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