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A Cherry Model: An Approach to Improving China’s International Long-haul Routes Operations—A case study of Guangzhou-Los Angeles route

In: Liss 2014

Author

Listed:
  • Juzhen Peng

    (Beijing Jiaotong University)

  • Mingyu Zhang

    (Beijing Jiaotong University)

  • Wenbing Wu

    (Beijing Jiaotong University)

  • Wen Wu

    (Beijing Jiaotong University)

Abstract

This article proposes that the “Cherry Model” can be applied to constructing and supporting the hub of international long-haul routes to achieve the goal of maintaining sufficient demand, improving the quality of profit and enhancing the poor efficiency of international long-haul operations. We argue that geographical location, sufficient thickness and width of the economy are important factors in choosing proper aviation point as the hub. After the establishment of hub location, the hinterland market of the hub should be expanded from different levels. Also the combined modes of transportation with other vehicles should be developed. In the meantime, smooth and comfortable service of hub transit should be provided to attract sufficient customers to improve the operation.

Suggested Citation

  • Juzhen Peng & Mingyu Zhang & Wenbing Wu & Wen Wu, 2015. "A Cherry Model: An Approach to Improving China’s International Long-haul Routes Operations—A case study of Guangzhou-Los Angeles route," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 1445-1453, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_208
    DOI: 10.1007/978-3-662-43871-8_208
    as

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