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The Impacts of Corporate Social Capital and Market Orientation on Service Innovation Performance: Mediating Role of Organizational Learning

In: Liss 2014

Author

Listed:
  • Zhaoquan Jian

    (South China University of Technology)

  • Yulu Zhou

    (South China University of Technology)

Abstract

The purpose of this study is to investigate the impacts of corporate social capital and market orientation on service innovation performance and the mediating role of organizational learning. A Structure Equation Model containing an intermediary variable is established. Through an empirical survey of 230 samples in the Pearl River Delta of China, the research findings show that: (1) corporate social capital, market orientation and organizational learning has a positive effect on service innovation performance, (2) corporate social capital, market orientation has a positive effect on organizational learning, and (3) organizational learning plays a mediating role between the corporate social capital, market orientation and service innovation performance.

Suggested Citation

  • Zhaoquan Jian & Yulu Zhou, 2015. "The Impacts of Corporate Social Capital and Market Orientation on Service Innovation Performance: Mediating Role of Organizational Learning," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 1427-1431, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_206
    DOI: 10.1007/978-3-662-43871-8_206
    as

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