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Study on Tourism E-Commerce Market in China

In: Liss 2014

Author

Listed:
  • Jianling Wang

    (Nanjing University of Aeronautics and Astronautics)

  • Cheng Shen

    (Nanjing University of Aeronautics and Astronautics)

  • Junyan Wu

    (Nanjing University of Aeronautics and Astronautics)

Abstract

With E-commerce and tourism develop rapidly in China, understanding of Chinese online travellers is required. This article investigates psychology and motiviation in tourism e-commerce, then an empirical study is designed to explore effect of psychology and motiviation on tourism e-commerce services, the psychology is measured from four dimensions including price, trust, independence and sensory (National Bureau Statistics of China 2013), while motivation is measured from three dimensions including ration, trust and personalization. At last suggestions are given from personalizing tourism service, enhancing payment security and promoting tourism e-commerce website.

Suggested Citation

  • Jianling Wang & Cheng Shen & Junyan Wu, 2015. "Study on Tourism E-Commerce Market in China," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 1089-1095, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_157
    DOI: 10.1007/978-3-662-43871-8_157
    as

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