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Research on Company’s Quick Response Model Oriented to Customer Demand

In: Liss 2014

Author

Listed:
  • Dezhi Yan

    (Shandong Jiaotong University)

  • Fuyu Huang

    (Shandong Jiaotong University)

Abstract

Nowadays, customer’s preferences tend to be much more diversified, and the updating cycle for product and service is shortened. It is urgent for enterprises to respond and obtain as well as maintain competitive advantages. This paper studies the relationship between the uncertainty of external environment and adaptability of enterprise so as to propose quick response model the clients may need. The results will be the mainstay for the enterprise’s rapid development in management theory and flexible organization theory.

Suggested Citation

  • Dezhi Yan & Fuyu Huang, 2015. "Research on Company’s Quick Response Model Oriented to Customer Demand," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 1047-1051, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_150
    DOI: 10.1007/978-3-662-43871-8_150
    as

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