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Influential Factors of Knowledge Sharing Behavior in Virtual Communities: An Empirical Research

In: Liss 2014

Author

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  • Jinyang Li

    (Hubei University of Economics)

Abstract

The Internet is a convenient channel which allows people to share knowledge. To identify the motivations that affect individual’s knowledge sharing behavior in virtual communities, this paper proposes the social exchange theory to construct a model for investigating the motivations behind people’s knowledge sharing. By analyzing the results of a survey, this study indicated that share willingness, trust, reciprocity, altruism will influence individuals’ knowledge sharing in virtual communities.

Suggested Citation

  • Jinyang Li, 2015. "Influential Factors of Knowledge Sharing Behavior in Virtual Communities: An Empirical Research," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 1041-1046, Springer.
  • Handle: RePEc:spr:sprchp:978-3-662-43871-8_149
    DOI: 10.1007/978-3-662-43871-8_149
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    Cited by:

    1. Fernando Martin-Alcazar & Marta Ruiz-Martinez & Gonzalo Sanchez-Gardey, 2019. "Social Capital and Academic Research Performance: A Conceptual Model Proposal," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 10(2), pages 22-31, March.

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