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Analysis on China’s Private Non-academic Education Institutions (Company) Development Strategy

In: Liss 2014

Author

Listed:
  • Jiange Li

    (Beijing Jiaotong University)

Abstract

With the development of economy, great changes have taken place in social economic structure, the educational field has undergone major changes, people pay more and more attention to education, the background of non academic education such as bamboo shoots after a spring rain like institutions blossom everywhere, has been rapid development. But from the current development situation, the majority of non academic education institutions are still in the small micro enterprise ranks, there is no brand no strategic planning and business development, and even some organizations even organization structure is not perfect, the market is often regional, the target customer group is relatively simple, and brand awareness is relatively weak, it is difficult to get rapid development. This article from the development of the enterprise market strategy, brand strategy, innovation strategy, talent strategy, specifically elaborated the company private non academic education (Institutions) development research.

Suggested Citation

  • Jiange Li, 2015. "Analysis on China’s Private Non-academic Education Institutions (Company) Development Strategy," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 1021-1024, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_146
    DOI: 10.1007/978-3-662-43871-8_146
    as

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