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Evolutionary Analysis of Trust Relationship Among Animation Industry Chain Enterprises

In: Liss 2014

Author

Listed:
  • Xiuping Chen

    (Beijing Jiaotong University)

  • Yanan Duan

    (Beijing Jiaotong University)

Abstract

Based on evolutionary game theory, this paper describes trust relationship among animation industry chain enterprises and puts out some hypotheses, then builds evolutionary game model of this trust relationship, analyzes the evolutionary results and path of trust relationship. In the end, it puts forward some suggestions in three aspects to promote mutual trust among animation industry chain enterprises, respectively from aspects of reducing trust risk, improving earning capacity and lessening knowledge gap.

Suggested Citation

  • Xiuping Chen & Yanan Duan, 2015. "Evolutionary Analysis of Trust Relationship Among Animation Industry Chain Enterprises," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 1003-1007, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_143
    DOI: 10.1007/978-3-662-43871-8_143
    as

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