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Service Procurement, Customer Perceived Value and Relationship Link Duration: A Study of Chinese Fine Chemistry Industry

In: Liss 2014

Author

Listed:
  • Linyan Liu

    (Beijing International Studies University)

Abstract

This paper focuses on business service types and its impacts from the buyer’s perceptive. Based on the literature review, we classified the business service into operand resources based service and operant resources based service, and argue that different dimensions of business service have different effects on the customer perceived value and the buyer-supplier’s relationship link duration. With a large sample survey of companies in Chinese fine chemistry industry of 250 valid responses. The results show that customer perceived value in terms of economic value, relational/support value and technical/core value mediates the relationship between operant resource based service and link duration.

Suggested Citation

  • Linyan Liu, 2015. "Service Procurement, Customer Perceived Value and Relationship Link Duration: A Study of Chinese Fine Chemistry Industry," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 823-829, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_118
    DOI: 10.1007/978-3-662-43871-8_118
    as

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