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Research on Evaluating and Rating Systems of E-Commerce Websites: From a Customer’s Perspective

In: Liss 2014

Author

Listed:
  • Yuan Zhang

    (Capital Normal University)

  • Xiaoxu Zhao

    (Capital Normal University)

  • Rong Zou

    (Capital Normal University)

  • Chensi Xu

    (Capital Normal University)

Abstract

With the rapid development of e-commerce, there are more and more customers do shopping through the e-commerce sites in China. A website’s evaluating and rating system means better feedback on the purchase of goods for customers, and provides reference for other customers. In this paper, according to the Theory of Web Usability, we studied the evaluation forms and the ways they look of the same type of hot selling goods in the evaluating and rating systems of Amazon China, JD mall, and Tmall. Our results could provide a reference for the designers of evaluating and rating systems.

Suggested Citation

  • Yuan Zhang & Xiaoxu Zhao & Rong Zou & Chensi Xu, 2015. "Research on Evaluating and Rating Systems of E-Commerce Websites: From a Customer’s Perspective," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 703-708, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_101
    DOI: 10.1007/978-3-662-43871-8_101
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