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A Game Analysis of Standardization of Aquatic Production Enterprises and Cold Chain Logistics Enterprises

In: Liss 2014

Author

Listed:
  • Ting Gao

    (Beijing JiaotongUniversity)

  • Wenbing Wu

    (Beijing JiaotongUniversity)

  • Weibing Cao

    (Beijing JiaotongUniversity)

Abstract

By constructing game model to analysis aquaculture enterprises and logistics enterprises implement the standardization process, and analysis the Government incentive process to aquaculture enterprises and logistics companies. Pointing out aquatic transport cargo damage rate, aquaculture enterprises and logistics companies gain equilibrium value, inter-enterprise preferences, enterprise development cycle has an impact on the implementation of standardized. From the perspective of the supply chain, for the role of the government, aquaculture enterprises, logistics enterprises in the implementation of the standardization process, has put forward a number of policy recommendations.

Suggested Citation

  • Ting Gao & Wenbing Wu & Weibing Cao, 2015. "A Game Analysis of Standardization of Aquatic Production Enterprises and Cold Chain Logistics Enterprises," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 3-7, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_1
    DOI: 10.1007/978-3-662-43871-8_1
    as

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