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Die Zukunft datengetriebener Live-Events

In: Data-driven Live-Marketing

Author

Listed:
  • Colja M. Dams

    (VOK DAMS Events GmbH)

Abstract

Zusammenfassung Die Diskussion über datengetriebene Live-Events beginnt häufig mit Gesprächen über Technologien. Es geht um Plattformen, Tools, Dashboards oder KI-Modelle (Chen et al., 2025). Sobald Daten nicht mehr allein der Dokumentation dienen, sondern künftige Wirkung modellierbar machen, verlagert sich der entscheidende Hebel. Digitale Doppelgänger stehen exemplarisch für diesen Übergang. Sie machen greifbar, dass Daten bereits in der Konzeptionsphase wirksam werden. Planung wird so vorausschauender und bewusster. Diese Verschiebung erfordert eine andere Form von Data Culture.

Suggested Citation

  • Colja M. Dams, 2026. "Die Zukunft datengetriebener Live-Events," Springer Books, in: Data-driven Live-Marketing, chapter 5, pages 109-120, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-52062-5_5
    DOI: 10.1007/978-3-658-52062-5_5
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