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KI-basierte Geschäftsmodelle im E-Commerce

In: Der neue KI-Commerce

Author

Listed:
  • Gerrit Heinemann

    (Hochschule Niederrhein, eWeb Research Center)

Abstract

Zusammenfassung Geschäftsideen können nur umgesetzt werden, wenn sie im nächsten Schritt in ein Geschäftsmodell überführt werden. Dieses beschreibt, wie ein Unternehmen Werte schafft und damit Umsätze erzielt. Für die Beschreibung und Visualisierung von Geschäftsmodellen gibt es verschiedene Ansätze. Aufgrund der hierfür relevanten Dimension der Wertschöpfung ist das V4-Modell von Al-Debei und Avison (2010) besonders geeignet, um KI-basierte Geschäftsmodelle zu spezifizieren. Auf dieser Basis lässt sich zwischen KI-nativer, KI-transformierter, KI-kundenzentrierter sowie KI-vertikaler Wertschöpfung differenzieren.

Suggested Citation

  • Gerrit Heinemann, 2026. "KI-basierte Geschäftsmodelle im E-Commerce," Springer Books, in: Der neue KI-Commerce, chapter 4, pages 87-111, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-51173-9_4
    DOI: 10.1007/978-3-658-51173-9_4
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