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Wirkkraft Community – Bundeswehr Exclusive

In: Employer Branding im öffentlichen Sektor

Author

Listed:
  • Jörg Wolf

    (Wybe Employer Branding GmbH)

Abstract

ZusammenfassungMit der YouTube-Serie Die Rekruten erfand die Bundeswehr Arbeitgeberwerbung neu. Zehn Jahre und 16 Serien später hat die Serienplattform über eine halbe Million Abonnenten und ist zu einer der lebendigsten Arbeitgeber-Communities Deutschlands geworden. Wie man so eine Verbindung nachhaltig aufbaut und welche wichtige Rolle Community Management spielt, lest ihr in diesem Kapitel. Spot on und Binge-Reading.

Suggested Citation

  • Jörg Wolf, 2026. "Wirkkraft Community – Bundeswehr Exclusive," Springer Books, in: Employer Branding im öffentlichen Sektor, chapter 7, pages 153-200, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-51122-7_7
    DOI: 10.1007/978-3-658-51122-7_7
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