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Wirkkraft Strahlkraft – die Markenwelt

In: Employer Branding im öffentlichen Sektor

Author

Listed:
  • Jörg Wolf

    (Wybe Employer Branding GmbH)

Abstract

ZusammenfassungWie eine emotionale Markenwelt entsteht. Es ist der Moment, in dem aus einer leuchtenden Strategie ein Strahlen wird – das Bindungskraft und Neugier auslöst. Welche Prozesse hinter einem identitätsstiftenden Design, dem passenden Claim und aufmerksamkeitsstarken Imagemotiven stehen, findet ihr in diesem Kapitel heraus.

Suggested Citation

  • Jörg Wolf, 2026. "Wirkkraft Strahlkraft – die Markenwelt," Springer Books, in: Employer Branding im öffentlichen Sektor, chapter 3, pages 47-72, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-51122-7_3
    DOI: 10.1007/978-3-658-51122-7_3
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