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Vom Storytelling zum StrategyTelling

In: StrategyTelling in Unternehmen: Die Macht der Geschichten

Author

Listed:
  • Michael Stiller

    (Geschäftsführung effektweit GmbH)

Abstract

Zusammenfassung Kap. 3 schlägt die Brücke vom klassischen Storytelling zur konkreten Strategieumsetzung. Es zeigt, warum Geschichten allein nicht ausreichen, um nachhaltige Veränderungen zu bewirken, und wie sie mit Erkenntnissen der Verhaltenspsychologie verbunden werden können. Im Mittelpunkt steht das Fogg Behavior Model, das erklärt, wie Motivation, Fähigkeit und gezielte Auslöser zusammenspielen, um neues Verhalten zu ermöglichen. Das Kapitel beleuchtet, wie strategische Narrative nicht nur Sinn stiften, sondern auch Handlungsimpulse setzen und Barrieren abbauen. Wer erfahren möchte, wie aus inspirierenden Geschichten echte Umsetzungskraft entsteht, findet hier das methodische Fundament für wirksames StrategyTelling.

Suggested Citation

  • Michael Stiller, 2026. "Vom Storytelling zum StrategyTelling," Springer Books, in: StrategyTelling in Unternehmen: Die Macht der Geschichten, chapter 3, pages 43-61, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-50772-5_3
    DOI: 10.1007/978-3-658-50772-5_3
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