IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-50580-6_6.html

Ein strategischer Leitfaden: Erfolgsprinzipien für Luxusmarken-Kunst-Kollaborationen

In: Kunstkollaborationen im Luxusmarkenmanagement

Author

Listed:
  • Franziska Scheuerle

    (La Maison LOREMO)

Abstract

Zusammenfassung Nach der Analyse typischer Fehlerquellen stellt sich nun die zentrale Frage: Wie lassen sich Kunstkollaborationen im Luxussegment so gestalten, dass sie kulturell relevant, strategisch fundiert und langfristig wirksam sind? Dieses Kapitel entwickelt praxisorientierte Prinzipien, die Marken helfen, Kollaborationen nicht nur als kurzlebige Marketinginstrumente zu verstehen, sondern als kulturell wirksame Allianzen.

Suggested Citation

  • Franziska Scheuerle, 2026. "Ein strategischer Leitfaden: Erfolgsprinzipien für Luxusmarken-Kunst-Kollaborationen," Springer Books, in: Kunstkollaborationen im Luxusmarkenmanagement, chapter 6, pages 195-223, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-50580-6_6
    DOI: 10.1007/978-3-658-50580-6_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-50580-6_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.