IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-658-50580-6_4.html

Von Lego bis Loewe: Kulturelle Relevanz als Erfolgsfaktor von Lifestyle-Marken

In: Kunstkollaborationen im Luxusmarkenmanagement

Author

Listed:
  • Franziska Scheuerle

    (La Maison LOREMO)

Abstract

Zusammenfassung Das nachfolgende Kapitel wurde von Anja Kaehny verfasst, die seit über 20 Jahren bei führenden Unternehmen aus Luxus, Kunst und Design Senior-Executive-Positionen in den Bereichen Markenstrategie und Business Development verantwortet. Sie ist Gründerin und Managing Director von Bureau A+, einer Boutique-Beratung, die kulturell relevante Marken für internationale Audiences entwickelt. Mit Sitz in München und Berlin agiert Bureau A+ innerhalb eines Netzwerks unabhängiger Partnerbüros in globalen Metropolen wie London, Paris, Mailand, New York und Miami. In diesem Kapitel teilt sie praxisnahe Insights mit Fokus auf kulturelle Relevanz als zentraler Erfolgsfaktor von Lifestyle-Marken.

Suggested Citation

  • Franziska Scheuerle, 2026. "Von Lego bis Loewe: Kulturelle Relevanz als Erfolgsfaktor von Lifestyle-Marken," Springer Books, in: Kunstkollaborationen im Luxusmarkenmanagement, chapter 4, pages 135-158, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-50580-6_4
    DOI: 10.1007/978-3-658-50580-6_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-658-50580-6_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.