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Operative Prämissen kirchlicher Markenführung: Von der Theorie zur praktischen Anwendung

In: Die Kirche als Marke

Author

Listed:
  • Oliver Errichiello

Abstract

ZusammenfassungDie folgenden Thesen verdichten die wesentlichen Erkenntnisse zu operativen Prämissen für die kirchliche Markenführung. Diese Thesen sind keine abstrakten Prinzipien, sondern handlungsleitende Orientierungen, die in der täglichen kirchlichen Praxis zur Anwendung kommen müssen und auf den zuvor dargelegten markensoziologischen Herleitungen beruhen. Sie definieren die Rahmenbedingungen, unter denen kirchliche Markenführung gelingen kann, ohne die theologische Substanz zu verwässern oder die gewachsene Identität zu gefährden.

Suggested Citation

  • Oliver Errichiello, 2026. "Operative Prämissen kirchlicher Markenführung: Von der Theorie zur praktischen Anwendung," Springer Books, in: Die Kirche als Marke, chapter 8, pages 95-98, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-50500-4_8
    DOI: 10.1007/978-3-658-50500-4_8
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