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Brand Strategy—Transforming LEDVANCE (M. Quint & O. Vogler)

In: Brand Management

Author

Listed:
  • Matthew Quint
  • Oliver Vogler

    (ISM International School of Management GmbH)

Abstract

ToCase study—brand strategy examine the value of brand strategy, choosing a product category that is generally thought of as a commodity in people’s minds offers a perfect case study. LEDVANCE is an international leader in general lighting today, with a historic peak of $2 billion in annual revenue in 2016. It distributes light-emitting diode (LED) products, primarily LED lamps and LED luminaires, smart home devices, and still a few traditional lamps.

Suggested Citation

  • Matthew Quint & Oliver Vogler, 2026. "Brand Strategy—Transforming LEDVANCE (M. Quint & O. Vogler)," Springer Books, in: Brand Management, chapter 13, pages 255-268, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-50245-4_13
    DOI: 10.1007/978-3-658-50245-4_13
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