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Classification of Arts and Cultural Sponsorship in the Financing of Arts and Culture

In: Arts and Cultural Sponsorship

Author

Listed:
  • Manfred Bruhn

    (Universität Basel)

  • Lorenz Pöllmann

    (Media University of Applied Sciences)

Abstract

From the perspective of the sponsored parties, arts and cultural sponsorship is an element within the funding mix. This mix consists of various financing instruments, which can be divided into primary and secondary operating income. In addition to public funding from the federal government, states, and municipalities, financing instruments also include private third-party funds such as donations and own revenues. The relevance of each financing instrument depends on the objectives and sponsorship of the cultural institutions. In addition to various practical examples, the strategy and approach of the Gewandhaus Orchestra Leipzig are presented in detail as a case study.

Suggested Citation

  • Manfred Bruhn & Lorenz Pöllmann, 2026. "Classification of Arts and Cultural Sponsorship in the Financing of Arts and Culture," Springer Books, in: Arts and Cultural Sponsorship, chapter 0, pages 53-91, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-50079-5_3
    DOI: 10.1007/978-3-658-50079-5_3
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