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Handlungsempfehlungen für die Akteure

In: Das Online-Targeting der Zukunft

Author

Listed:
  • Jonas Rashedi

    (Rashedi Consulting GmbH)

  • Dirk Rohweder

    (Teavaro GmbH)

Abstract

Zusammenfassung Das Kapitel baut auf den bisherigen Überlegungen auf und erarbeitet Ansatzpunkte für die Entwicklung einer First-Party-Data-Strategie und gibt Hinweise zur Attribution und Measurement. Außerdem wird auf die aktuell stattfindende Konvergent von AdTech und MarTech eingegangen.

Suggested Citation

  • Jonas Rashedi & Dirk Rohweder, 2026. "Handlungsempfehlungen für die Akteure," Springer Books, in: Das Online-Targeting der Zukunft, chapter 8, pages 131-145, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49831-3_8
    DOI: 10.1007/978-3-658-49831-3_8
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