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The Importance of AI in the Business World

In: Cultivate an AI Mindset

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  • Martina Peukert

    (ProgramMaker UG)

Abstract

Artificial intelligence has the potential to make companies across nearly all industries more efficient and competitive. Despite its growing importance, according to the Federal Statistical Office, only 12% of German companies currently use AI, often due to a lack of knowledge about its possibilities. This chapter examines how companies can overcome fears and uncertainties by gaining a better understanding of the technology’s benefits. It demonstrates how AI is already being successfully applied in areas such as IT security, logistics, and customer service to automate processes and enable data-driven decision-making. In addition, it presents straightforward strategies for how even smaller companies can gradually implement AI. The message is clear: companies that embrace AI today benefit from optimized efficiency, new business opportunities, and long-term competitiveness. The chapter encourages viewing the challenges of implementation not as barriers, but as opportunities for growth.

Suggested Citation

  • Martina Peukert, 2025. "The Importance of AI in the Business World," Springer Books, in: Cultivate an AI Mindset, chapter 0, pages 1-15, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49826-9_1
    DOI: 10.1007/978-3-658-49826-9_1
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