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Dimensionen im Marketing

In: The ART of Marketing

Author

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  • Jochen Breuer-Steinbach

Abstract

Zusammenfassung Wie ich Marketing sehe und verstehe, ist der Schlüssel, um dessen Möglichkeiten vollumfänglich nutzen zu können. Wir haben bereits die Potenziale beschrieben, die Marketing bietet, wenn ich einen ganzheitlichen Marketingansatz verfolge und meine Perspektive verändere. Im nächsten Kapitel werden verschiedene Dimensionen im Marketing näher erläutert. Denken Sie in diesen Dimensionen und nutzen Sie die Potenziale für ihre Kommunikation. Dabei steht jede Dimension für sich, kooperiert zugleich untereinander und erweitert dadurch ihren Handlungsspielraum. Dies nenne ich multidimensionales Marketing.

Suggested Citation

  • Jochen Breuer-Steinbach, 2025. "Dimensionen im Marketing," Springer Books, in: The ART of Marketing, chapter 0, pages 57-100, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49781-1_2
    DOI: 10.1007/978-3-658-49781-1_2
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