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Nur einer gibt Punkte: Single-Bonusprogramme

In: Praxiswissen Kundenbindungsprogramme

Author

Listed:
  • Alexandra Ranzinger

    (workinghead GmbH & Co. KG)

Abstract

Zusammenfassung Single-Bonusprogramme gibt es in Deutschland relativ viele. Aber nur wenige haben es geschafft, sich erfolgreich am Markt zu positionieren und über viele Jahre hinweg wettbewerbsfähig zu bleiben. In diesem Kapitel erfahren Sie, wie solche Programme in der Praxis funktionieren und was deren Erfolgskriterien sind.

Suggested Citation

  • Alexandra Ranzinger, 2026. "Nur einer gibt Punkte: Single-Bonusprogramme," Springer Books, in: Praxiswissen Kundenbindungsprogramme, edition 3, chapter 2, pages 11-57, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49731-6_2
    DOI: 10.1007/978-3-658-49731-6_2
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