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Personal

In: Das Video-Content-Playbook

Author

Listed:
  • Jürg Steudler

  • Bart Wasem

Abstract

Zusammenfassung Mit der Ressource Personal, steigen wir im sechsten Kapitel in die operative Ebene ein, welche den Unternehmensalltag der Video-Content-Kommunikation prägt. Damit wir uns zielgerichtet damit beschäftigen können, teilen wir die vielen Formen von Video-Content-Produktionen in drei Kategorien ein: Social Media, CorpCom und MarCom. Im Anschluss beleuchten wir in diesem Kontext die Vor- und Nachteile interner und externer Produktionsmodelle und zeigen, worauf es bei der Teamzusammenstellung ankommt.

Suggested Citation

  • Jürg Steudler & Bart Wasem, 2025. "Personal," Springer Books, in: Das Video-Content-Playbook, chapter 0, pages 65-100, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-49724-8_6
    DOI: 10.1007/978-3-658-49724-8_6
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